Content

We create text, audio and video material especially for you to help your company, brand or client communicate and engage with its audience.

This can be a one-off like an article, magazine, booklet or film or a 24/7 proposition like a website or WAP site.

Our services include:
Editorial strategy
Copywriting
News and feature creation
Blogs
Interviews
Video content (and adaptation of content for online)
Podcasts

We created all the content for the website of funky hair removal range Nair Pretty, writing product info, instructions and fun stuff in a tone of voice that would appeal to their young demographic.

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When Five wanted a brand new dedicated film website, they brought in Warwick.

We’ve been involved in the formation of www.five.tv/film from the initial planning stages, creating a stand-out site that’s both informative and entertaining with a unique tone of voice throughout.

The site launched in April 2007 and Warwick provide every aspect of the content, from the irreverent daily blog to the engaging features and from the exclusive interviews to the top-notch competitions.

Laura Bowes, Commercial Development Manager for Five, says: “Warwick have done a fantastic job with our film site. Their editorial skills are exceptional and I’ve been really impressed with their level of service and proactive approach. They’re also really easy to work with, which is always a bonus.”

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Offline: Avril Lavigne

Simon Gage has just returned from Los Angeles where he interviewed rock-teen turned global superstar Avril Lavigne in the run-up to the UK release of her new single and album.

From just one hour's interview, he will work in conjunction with her UK press agency, Purple PR, to generate interviews and features for a total of nine publications, from daily newspapers to monthly glossies, all of whom will receive exclusive material unique to their demographic.

We are one of the only agencies that is able to provide this complete solution, broken down into your specific demographic requirements.

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Commissioned by Polydor Records, we look after every aspect of the official Take That site to ensure it’s the first port of call and ultimate destination for their fans to ensure loyalty and generate sales.

This means updating the news regularly, communicating directly with the whole fanbase via mailouts, managing the members on the messageboard and as this site features user-generated content in the form of pictures and videos, that these are also approved and updated on a constant basis.

It’s the ultimate and complete one-stop solution that continually engages fans and builds loyalty, translating into tangible sales for the record company.

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Commissioned by Richmond Foods, our role was to translate the cheeky Skinny Cow brand online via content and to reinforce the TV advertising campaign.

The solution was to create a lively and entertaining site that rewarded its users with engaging fashion, beauty, music and gossip content and the kind of competitions and prizes that would make them hungry for more.

Nicola Hobbs at Richmond Foods says: 'Warwick have been involved in the development of our online presence since the initial stages. They were appointed because of their depth of market knowledge, their creative ideas and their impeccable credentials, and they have certainly lived up to our high expectations.

'They always keep to deadlines, create sparkling copy and are friendly, personable and nice to work with.'

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To coincide with the launch of his debut album and follow-up to 'That's My Goal', Sony BMG commissioned us to create Shayne Ward's diaries for syndication on the major operators' mobile platforms.
We literally ran after, filmed and edited the X Factor winner on a mad week that took him from GMTV to Habbo Hotel.

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We recorded, edited and produced the 4 episodes of the Will Young and David Walliams podcast.
The informal and sparky conversation gave fans the chance to listen to them chewing the fat on a host of topics, from acting, performing, living life in the public eye, and opinions on war and peace, to their favourite albums and actors.
As a result, it was billed as 'track of the week' in the Evening Standard, was transcribed and featured in both Now and Star magazines and hit number 31 on the iTunes international chart.
(Naturally we also look after his acclaimed website too!)

To have a listen, enter the following url into your preferred podcast software:
http://www.willyoung.co.uk/podcast/podcast.xml

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