Campaigns

At the heart of everything we do is an understanding of the audience, how they wish to be spoken to and what they respond best to.

Print Campaign: Stonewall visit site: http://www.stonewall.org.uk

Communicating complex changes in government legislation to the man in the street can be a tricky one. But gay pressure group Stonewall decided we would know how to get the message of the new Goods and Services act across with a postcard-sized booklet featuring illustrations that looked like the back of banknotes but depicted the sort of discrimination that has just been outlawed. Message received loud and clear.

Online campaign: Clubland 9 & 10 visit site: http://www.clubland.fm

We have run the website for the hugely successful Clubland brand for Universal for over three years.

We helped create and manage their campaign to find the ultimate Clubland Babe to grace the cover of the number one dance compilation CD.

As a result, the website hits went through the roof and the album had its biggest first day sales for two years going straight in at number one.

So successful was the campaign, it was updated for Clubland 10, backed by Zoo magazine both on and offline.

Once again, the result was a number one album.

Check out the girls in their finery and sometimes not so finery here